Joe's Take on the Bud Light Controversy

Yeah, you got that guy Keith, you got Lucas. There's a lot of good guys. Yeah, yeah. A lot of good women there, a lot of good... There's a couple non-barner's. Yeah. We got at least one. Check out all the boxes. It's a diverse group! We gave him his own Bud Light after the first week. We put his face on a can. Do you have any beer here? Yeah, you want a beer? I'd take a light beer. Let's get some Bud Lights. Let's do this. Yeah. In support of Bud Light and their time of stress. We're gonna be allies by getting a little date drug. We're gonna be allies. You know, because Kid Rock and Travis Tritt have put the fucking hammer down. I know, they're really fucking fighting the good fight, man. Here's my take. Okay. Like, what you're doing, what they're doing is just spreading the brand to an extra group of people. Yeah. Why, if something is good, do you give a fuck who's got it? Like, will we do this with cheesecake? Like, you know what I'm saying? Like, if there was like a bomb ass cheesecake and all of a sudden, you know, some radical group like Antifa really got it in the cheesecake, we'd be like, fuck this! And if the Cheesecake Factory sent Antifa a cheesecake, for ten more years of chaos, you know, like, a celebratory. A celebratory. If only ISIS had Bear Claw donuts, I'm still eating those fucking donuts. And I loved Kid Rock's video, because I love that. I love Cheers. Cheers, man. I love that kind of thinking. Not even that I agree with it. I like wild people. Yeah. I like Grazing Hell, man. I like a dude who takes a machine gun to a stack of Bud lights and is like, fuck, Anheuser-Busch. This'll show up. But I mean, where's he gonna go now? You're gonna go to Coors? Right. Don't they all support, like, LBGTQ plus AI, whatever the hell else they're attaching to it, issues? They all do. I mean, I'm from Colorado, and Coors has had those rainbow cans forever. Fucking Shane Gillis is heartbroken. I was with him. This is his favorite beer. I was opening for him last weekend. This is what sucks. He drinks Bud Light every time he does Protect Our Parks. Uh-huh. Those things have fucking millions of views. I know. Where's his can of beer? He did not. He was not a... He said the exact same thing. He's problematic. Oh, yeah, he's an issue, man. He's an issue being one of the funniest fucking human beings alive on planet Earth. How dare earth. And also generous and community minded. And a great guy. Yeah. But for whatever reason, they won't give him a Bud Light. They should give him some lips. If they were smart, they would send Shane a Bud Light with his face on it, too. Yeah. Say, we love everybody. Well, a can's not big enough to fit his face. That's true. It's a big round hat. You could put, like, half of his face. Yeah. Like a, you know, like an artsy thing. Right, yeah. Then you could put him all together. Yeah, there you go. Whoa. Did you get a left side of the face or the right side? Bud Light sponsors the moon. So if you're too fistic. Yeah. You know? Mm-hmm. No, man, I think that it's crazy when people get upset about that stuff, because the people who get upset about that stuff value liberty and freedom so much, and they want to live their lives undeterred by anyone's rules. But they think that the company that they like is giving in to the woke agenda. Yeah. That's what it is. There is no woke agenda. Well, they think there is in, like, movies and television and media and commercials. I was allegedly conceived on Zemas. Yeah, that's the way to go. Yeah. Have your kid on a delicious, fruity sort of bubbly soda-like alcoholic beverage. Yeah, my mom and dad split a fucking 24 pack of Zemas and made me in Glenwood Springs. Wasn't too strong. No. You know? Gave you a heartburn, though, dude. Did it. You can't have, like, eight of them. I've never had eight Zemas. I have. I've had eight. Yeah, because they brought them back, you know? Zemas a thing with I'm not really trying to get drunk, you know? Like, if I'm trying to get drunk, I'm drinking whiskey. If I'm drinking, I'm typically trying to get drunk. Always? Yeah. Don't you just like to have a little buzz? I'll have a little glass of wine here and there. There you go. Zema drinks returning to summer of 2018 for a limited time. Yep. Try to bring it back. They brought them back. Bring it back. Come on, Zema. I'm on your side. Yeah. I liked it. I liked them a lot. I don't get it. I don't get it. I'm like, tell me, tell me, how the fuck White Claw's made it and Zema did it. Is it a timing thing? Is it like Betamax in the VHS tape? The superior product doesn't make it? Well, Zema had like 20 years head start on White Claw. Bro, I used to get so much shit for ordering Zema. They're like, what are you doing, bro? What, were you at the pool hall? No, I have a fucking improv on Melrose. It's on your rider. He'll make it fun of me. Yeah. Comics are making fun of me for drinking Zema. I'm like, I'm sorry. It's delicious. It looks like a post-apocalyptic drink. What are things you just know about Zema? What do I need to know? Is it bad for you? Yeah, what are the fun facts about Zema? There's no fun facts. No, the branding sucks. This is Zema's blockbuster video. It's like, no one thought it was going to go away, but... Here we are in a post-Zema world. It's over. It's weird because it was delicious. It didn't taste bad at all. It's not a bad product. It was kind of viscous though. Mm. I mean, it had that kind of milky look to it when it was in the bottle for too long. Really? Yeah. I thought it was like Sprite. It started clear, but then if you had it on the shelf for a while... How long did you leave your Zema on a shelf? I remember, I think my dad had a couple Zemas in his office. Yeah, I remember those were a little milky. Milky? Yeah. Look at that. Yeah, but that's just a CGI image. No, you think that's computer generated? That's the same bottle over and over again. That's what it looks like. It looks like fucking soda. Ah, bigger malt. A bottle of delicious, clear malt soda. I'd be more surprised if you had Zema in here than that you have Mad Honey. I would blow my mind even more. I don't think you'd get it. You'd probably have to get it on eBay from your dad. Yeah, for sure. Your dad's got some cases. My dad takes the helicopter in. You're scared. Your dad's got some cases. But the thing is about this Dylan Mulvaney thing. It's just someone who wants a lot of attention, and you're giving that someone a lot of attention, and you're trying to reach another audience. I saw it and I was like, what the fuck is this? My initial reaction is like, this is silly. It was pretty transparent. Are they really doing this? But it's also your Bud Light fan, your typical Bud Light fan, is like NASCAR, fucking sports. That's most of the people that are drinking Bud Light. Guys like Shane. You saw the Bud Light demographics of who's drinking Bud Light. It's bigots. I saw this fucking guy. It's like Shane. He's choking Shane. Shane's my boy. What the fuck was I going to say? Jesus Christ, you threw me off. Yeah, it wasn't the honey. No, no. The honey's in there though. There's a little current popping around in there. It might be the cigar. Probably cigar. Can I have that lighter again? Yeah, sure. Thank you. Fuck. I lost it. You were talking about, oh yeah, just how the target demographic of Bud Light. But it's like a lot of companies are using this person. There's more than one company. There's like a bunch of them, like Nike and a bunch of other stuff. Also, she's pretty. I get it. No, I mean, I see nothing wrong. Good luck. Hey, man. Yeah, it's one of those things. It's like it's funny what people get super outraged about. We're in the middle of, Tulsi Gabbard posted up some stuff the other day about the restrict act. Flip the top. Here, I showed you before. Pull the top back. There you go. Thank you. Well, I did it before you, before. That's like one of those teach a man to fish things. Yeah. It's not going to be lit. No, I know. I got to get rid of that ash. No one's freaking out about that, but they're freaking out about Bud Light. How is that the big deal? I think it's goofy, because I think that person's goofy. But if you want to hire a goofy person, who gives a shit? It's kind of hilarious when someone says 365 days of womanhood. It was also on April Fool's Day. That's true, too. That's fun. But it also was just a can with that person's face on it. That's all it was. It wasn't like a movie. It was a movie. It was a face on it. That's all it was. It wasn't like something they were selling. No, they didn't have it in stores. No, but it's kind of funny. Yeah. I like that people get mad. I thought what Kid Rock did was funny. I laughed at it. I told them I thought it was funny. But also, it doesn't make me mad. Not at all. It just makes me like, what? Well, I think it's because we- I get what they're doing, though. They're trying to get people that are popular. They're just looking for influencers to help them. And they're trying to look more inclusive because of the assumptions people make about Bud Light drinkers. But those assumptions. And also, look at us. We're on the biggest platform in the world discussing Bud Light for like 10 minutes. Right, it's probably good for the brand. Yeah, for sure. Yeah, Shane loves it. I like Miller Lite more. I like Sam Adams. I like a dark beer. I want a beer I can have like 17 of. Oh, really? Yeah, I want to be sipping beer all night.