Miller Lite is The New Target of Beer Backlash

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Jack Carr

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Jack Carr is a bestselling author, retired Navy SEAL, and host of the “Danger Close” podcast. His latest book, “Only the Dead,” is available now. www.officialjackcarr.com/

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Yeah, as opposed to something like NBC or CBS or ABC, which is like probably standard operational procedure to have people pay to put Coca-Cola on. Right, because they're going to need to make money however they can, because now they're on competition with Amazon and with Netflix. They're going to come to you with Bud Light. You guys can fix Bud Light. I saw a new one today. Did you see the Miller Lite one today? Yeah, like does no one learn? Does no one learn? I mean, and they were taking all those ads that we love from the 80s and they were putting them in shredders. That was their campaign today. I saw it this morning. It's so stupid. I mean, I don't know. But once again. There's something wrong. Also, it's making, there's something wrong with women wearing bikinis. Those women wear bikinis because they look great. They like to look great. They take photos of them looking great. The girls see those photos of them in bikinis. They get excited. Look I look great. People buy it. Wow, she looks great. It's not bad to look great. It's just like it's not bad for a guy to have a shirt off. Chris Pratt has a shirt off. He's looking ripped. It's not objectifying. I mean, I guess it is, but it's not negative. It's not negative. It's selling movie tickets right there. That ad is so weird. Isn't it strange? You want to watch it? Let's watch it. Let's watch it so we can goof out. Oh boy, here we go. I couldn't believe it. They don't learn. No one learns. Well, it's just in general, I think. It's kind of those taking lessons from the past and applying them going forward as wisdom. How about lessons from a week ago? I know. It's not even the past. It's like a couple of days ago. The only thing that saves is like maybe they spent a lot of money on it and they filmed it six months ago. Is that possible? Still. I've already seen it yet. There's an article from two months ago. But still, you could put a pause on that. It came out two months ago? At least two months ago. Okay, so it came out before the bullshit, right? Was that about the same time as the bullshit? With millions? This says it was in honor of women's history month. This is where they put it out. So I'm like, I was, I saw it today. I was like, maybe there's a reason they made this and we just started seeing that. But it's also crazy. They want to shred all the good looking pictures from the 80s and they're buying it back. That was part of the thing. They're buying back all those old ads that people have, I guess, in their garage walls. That's what it said in this thing. That's how it's more like. Send us your shit. Oh, God. And they're going to turn it into good. Yeah, that's it. The first to brew beer ever. From Mesopotamia to the Middle East. They're saying women brewed beer. They said they were the first. Women were the ones doing the brewing. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. With awesome pictures like that is how. This looks hot. Yeah. I mean, look at that. Those are great ads. Those are great ads. It's time beer made it up to women. So today Miller Lite is on a mission to clean up all their shit. No beer in this research. Miller Lite's on a mission to make sure no one buys their stuff. Oh, my goodness. And buying it back so that they can turn it into good for women brewers. They're scouring the Internet and buying it back. Yeah. Because that's easy to do once you get an image up there on the Internet. So what is she saying? You keep compost to warps. Push out beautiful fertilizer. That good shit helps farmers grow quality hops. Yeah. Which has been donated to women brewers to make their own really good shit. But there's definitely more out there in your attic, in the garage, in your parents' basement. Send any shit you got into Miller Lite and they'll turn that into good shit too. Oh. So here's to women. Because without us, there would be no beer. Wow. Oh, God. I hate identity politics with a passion. I really do. It's pretty interesting. It's so stupid. Oh, my Lord. It's that human beings made beer, okay? And some human beings look good in bikinis. It's like, what are we doing? It's crazy. Women do it. Women do it. It's pretty wild. I'd like to see a pie chart of how many women are actually involved in making beer or drinking beer. Well, now I'm going to hold on to all those posters from Miller Lite that I have from the 80s in my garage. I'm not turning that stuff in. It's going to be worth a lot more now. Do you have some? No. Imagine. I wish I did. All those years. This is it. Miller Lite ads with their shit. No, that was crazy to wake up. I mean, you see that this morning. Does paper turn into compost? Is that how it works? I mean, isn't it a bunch of chemicals and shit? Are they lying to us? Why would something like that just get resurfaced on like a Monday and now everyone's talking about it? Because people are angry. They're looking to be angry. It's been out for two months. We didn't see it before that. I think the Bud Lite thing was probably so overwhelming that no one paid attention to anything else. And now that that's kind of died down.The Jerogan experience. Yeah, as opposed to something like NBC or CBS or ABC, which is like probably standard operational procedure to have people pay to put Coca-Cola on. Right, because they're going to need to make money however they can, because now they're on competition with Amazon and with Netflix. They're going to come to you with Bud Light. You guys can fix Bud Light. I saw a new one today. Did you see the Miller Lite one today? Yeah, like does no one learn? Does no one learn? I mean, and they were taking all those ads that we love from the 80s and they were putting them in shredders. That was their campaign today. I saw it this morning. It's so stupid. I mean, I don't know. But once again. There's something wrong. Also, it's making, there's something wrong with women wearing bikinis. Those women wear bikinis because they look great. They like to look great. They take photos of them looking great. The girls see those photos of them in bikinis. They get excited. Look I look great. People buy it. Wow, she looks great. It's not bad to look great. It's just like it's not bad for a guy to have a shirt off. Chris Pratt has a shirt off. He's looking ripped. It's not objectifying. I mean, I guess it is, but it's not negative. It's not negative. It's selling movie tickets right there. That ad is so weird. Isn't it strange? You want to watch it? Let's watch it. Let's watch it so we can goof out. Oh boy, here we go. I couldn't believe it. They don't learn. No one learns. Well, it's just in general, I think. It's kind of those taking lessons from the past and applying them going forward as wisdom. How about lessons from a week ago? I know. It's not even the past. It's like a couple of days ago. The only thing that saves is like maybe they spent a lot of money on it and they filmed it six months ago. Is that possible? Still. I've already seen it yet. There's an article from two months ago. But still, you could put a pause on that. It came out two months ago? At least two months ago. Okay, so it came out before the bullshit, right? Was that about the same time as the bullshit? With millions? This says it was in honor of women's history month. This is where they put it out. So I'm like, I was, I saw it today. I was like, maybe there's a reason they made this and we just started seeing that. But it's also crazy. They want to shred all the good looking pictures from the 80s and they're buying it back. That was part of the thing. They're buying back all those old ads that people have, I guess, in their garage walls. That's what it said in this thing. That's how it's more like. Send us your shit. Oh, God. And they're going to turn it into good. Yeah, that's it. The first to brew beer ever. From Mesopotamia to the Middle East. They're saying women brewed beer. They said they were the first. Women were the ones doing the brewing. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. With awesome pictures like that is how. This looks hot. Yeah. I mean, look at that. Those are great ads. Those are great ads. It's time beer made it up to women. So today Miller Lite is on a mission to clean up all their shit. No beer in this research. Miller Lite's on a mission to make sure no one buys their stuff. Oh, my goodness. And buying it back so that they can turn it into good for women brewers. They're scouring the Internet and buying it back. Yeah. Because that's easy to do once you get an image up there on the Internet. So what is she saying? You keep compost to warps. Push out beautiful fertilizer. That good shit helps farmers grow quality hops. Yeah. Which has been donated to women brewers to make their own really good shit. But there's definitely more out there in your attic, in the garage, in your parents' basement. Send any shit you got into Miller Lite and they'll turn that into good shit too. Oh. So here's to women. Because without us, there would be no beer. Wow. Oh, God. I hate identity politics with a passion. I really do. It's pretty interesting. It's so stupid. Oh, my Lord. It's that human beings made beer, okay? And some human beings look good in bikinis. It's like, what are we doing? It's crazy. Women do it. Women do it. It's pretty wild. I'd like to see a pie chart of how many women are actually involved in making beer or drinking beer. Well, now I'm going to hold on to all those posters from Miller Lite that I have from the 80s in my garage. I'm not turning that stuff in. It's going to be worth a lot more now. Do you have some? No. Imagine. I wish I did. All those years. This is it. Miller Lite ads with their shit. No, that was crazy to wake up. I mean, you see that this morning. Does paper turn into compost? Is that how it works? I mean, isn't it a bunch of chemicals and shit? Are they lying to us? Why would something like that just get resurfaced on like a Monday and now everyone's talking about it? Because people are angry. They're looking to be angry. It's been out for two months. We didn't see it before that. I think the Bud Lite thing was probably so overwhelming that no one paid attention to anything else. And now that that's kind of died down.