Joe Rogan on LaVar Ball

It was like that. I was reading something really interesting where they were saying that they're fucking up the brand because they've put them into discount stores. That they're trying to raise the sales and by raising the sales they put them into discount stores. By putting them into discount stores they're going to change the way people look at the brand. It's not going to be worth as much. That's probably very realistic man. That's very interesting. Weird. People think so weird. I know. If you saw a pair of Nikes at a discount store would you like, oh fuck Nike, I ain't wearing that. That means zero to me. Yeah, no. And Nike has outlet stores which is like discount Nikes. So that's kind of weird. But it is true about how, I mean the other one is like that big baller brand. They're basically attempting to compete in the apparel world. That's LeVar Ball, right? Yeah. That's the guy that got in that crazy thing because his son was arrested in China for shoplifting. Yes. Was it China? He was in China, yeah. He was shoplifting and then Trump says he got him out. Yeah. And the dad says he didn't get him out. Yeah, that's him man. And then the dad is, you know, Trump's calling the dad a fool. Yeah. What happened? Trump's, I mean well that guy's very brash. LeVar Ball. Oh yeah, yeah, yeah. But I mean I think, you know, that guy knows what he's doing man. As far as PR, definitely. He knows he's going to say some wild shit and he knows people are going to be like, oh my God. What did he say? And then he knows that that gets him more press and like it kind of just feeds itself. Right. And people act like he believed the fucking crazy shit that asshole just said and he's like, yeah, that's what I do. And that's why you keep putting me on this show. Sort of like Trump when he was running for press. 100%. It's the same school of thought. And now though that guy, so he has a son named Lonzo, a place for the Lakers, who's a first round draft pick, like a top tier slayer from UCLA. Then his other son, two more sons, one of them was on UCLA's team this year, got arrested for shoplifting in China. If he hadn't been released, if it wasn't a highly publicized thing, he definitely could have gone to jail for a while in China. They don't fuck around, you know. Right. So, but anyways, when he got out and came back, LeVar pulled him from like, from school from UCLA and also pulled his 16 year old son out of high school and flew them to Lithuania, where they're now playing, both of them are playing professional basketball in Lithuania and professional. Professional. Air quotes. Jamie did the air quotes. Yeah, it's got to be big air quotes. Yeah, for sure. Well, I mean, there's definitely some good players that come out of there, but it's like, I mean, it is a circus over there. If you see like how it was when they arrived, it was like, it's like some, it's crazy, the reception, you know. So what is he trying to do now? He's trying to start some new league. He's trying to do a couple of things. He started a brand, big baller brand, and you know, that's like their ball and and came out with these shoes. They're basically $500 retail sneakers. And if you're like, that's expensive, because you're not a big baller, bitch. That's why, you know, that's like. But are they like made by a real organization? Well, Adidas or Jamie Sizzler. No, no, no, no, no, no, no, no, they're not made by it. Definitely not. And by the way, the son that's in the NBA turned down real money, like real fucking money, because he was like, the father demanded that you basically pay to develop this brand from the big apparel guys, like give us like a billion dollar contract and like develop this brand. What? And they were like, no, we're not doing that. And he's like, well, we're not even going to talk to you about endorsing my son. What? Seriously? I'm like, yes. Yes. Then now he's had like there's so much conversation about the brand that he's definitely elevated like the awareness of it. But we don't know what nobody knows is like to what level are they actually selling this apparel? You know, like are they because they have everything. They have shirts and shoes. They're getting they just got it rated an F by the better business. That's right. Because their shoes are not the ones they sold. They sold a bunch of shoes and they're like the ones that people are getting are not what they bought. So people are pissed. There's no way to return or refund or exchange them. Yeah. And they're just telling people that literally I think I read that the customer service people told you, oh, you must be a broke baller then. Yeah. You're not satisfied. Yeah. That's literally what. Oh, my God. But he's also I mean, he's so anyways, he's he's he's about he took his kids to Lithuania. They're going to play basketball. He's like he basically says they're going to be on the Lakers and my three sons are going to be Lakers. Right. So we have no idea really realistically whether the two younger sons even have we don't know, to be fair, whether they're going to be NBA quality players yet. You know, like clearly one is the one is on the Lakers. But so we don't know if that's going to pan out in any way, shape or form. He also talked about developing a league for like kids that are coming out of high school that don't want to go to college and play in a league where they get paid like a salary, you know, a reasonable salary, which is an idea that a lot of people think is fascinating. I don't know logistically whether he could pull that off. You know, that's kind of a. I got no for sure. Right. I mean, but but the idea is one that people have talked about for years because college athletes generate a lot of revenue.