ESG's Are the Reason for Woke Corporate Interests

What you don't hear, only on Tucker Carlson, I don't know how that happened, is anyone criticizing the pharmaceutical industry, the number one advertiser in all media is the pharmaceutical industry. You will not see, so it's CNN can't criticize the vaccines because then they're advertising, they get calls. It's built on advertising. And it's easier to discredit someone because when you say this guy is a horrible person, advertisers run away from that shit. It has no different than Twitter or YouTube. It's not really about political opinions, but political opinions can leverage the advertiser relationship to get someone canceled. That's the mechanism. So this has become so good now, and what are they called? Sleeping Giants and Media Matters and all these types of groups who organize. I mean, I haven't seen it on Podcast Index. I'll get a whole thing. Tim Dillon sucks. You have to get him off. He's a homophobe. He's a racist. He's a transphobe. And then I'll see that five other guys who have podcasting 2.0 apps, they have the same note. Now there's no advertising. So we're all like, whatever. Have you, wait a minute, hold on. Have you really seen something that says Tim Dillon's a homophobe? Oh yeah. He's gay. I'm just telling, of course. Do you know how crazy that is? Are you asking me if the world has gone insane, Joe Rogan? But the fact that they want to say that Tim Dillon's a homophobe because he makes fun of gay people, he is actually gay. I didn't know that. I don't care. But he's openly gay. He discusses it all the time. But the point is, it's to leverage. And this is, okay, where this all comes from ultimately, I think, is again, the problem, money corrupt. Money is the root of all evil. And right now we're in a position where the global banking system, which is far from move from anything you and I can really understand, how credit works and how there's $400 trillion worth of paper that surrounds the bond markets, it's all just, it's an illusion. In order to keep the control, we have to utilize this at every single moment. We have to use it as a wedge for everything. And all of these companies are nothing more than a part of that system. The money flows through everything and most of it's advertising base. All of Silicon Valley is a hits business. Instead of caring what their users want, they want hits. So they'll acquire hits. Oh, this YouTuber's great. We're going to hook him up. This podcast is great. We're going to give him $60, $80, $100 million. No offense, but it's hits business. They're buying hits, not doing anything more than that. And if you don't play along, you're going to lose your income overnight. So ESG, have you heard of this? No. Environmental- Let's talk about have a drink. You want to have a drink? I'd love a drink, especially when they get into ESG. This is too intense. No, but the ESG is fascinating. Bring some glasses in? Yeah. So ESG, and this is now something that if you want to invest in a company, they will, on their investor relations page, they'll show you their ESG score. ESG stands for Environmental, Social, Corporate Governance. And this is where the woke culture comes from. So they've created this kind of phony baloney rating system that says, well, I'm exaggerating, but if you mentioned that you have a green agenda and you believe in carbon credits and you might trade some credit somewhere, then you get a higher score and therefore you're more investable. And it's very interesting to see how big investors like insurance company, institutional investors, they are steering away from anything that does not have the right ESG rating. And so in order to have investors continue to be interested in the stock, which is important for the company, for its perception, certainly for the officers of the company and the shareholders, you have to move this along continuously. And so it's very simple to see why doing a woke ad as Nike or as any other company, and Pride Month is fantastic because Pride is easy. Throw up some flags, show the right people, trends, whatever. And you got a high ESG score. And so this is a control mechanism that is being used throughout all corporations worldwide. And I don't even think it's stoppable. People are just starting to figure out what's going on. That's where all this is coming from. Nike doesn't give a fuck about black people that way. I don't believe it. They care about their stock price. Of course, individually there's people who care. There's no doubt about it. But it's driven by ESG. So it kind of started with DEI, the Diversity Equity Inclusion, that has now moved over to and you can look it up SASB, that's the Board of Standards and Statistics for Corporations. And they have this formula how you measure your ESG score and if you're really investable. And it's funny because you'll see Nike has a 75% score. Tesla, which you'd think would be really good, 38 because not woke enough or Elon says the wrong things. So it's actually harder for institution to invest in Tesla because of their low ESG score. Really? Huh. Yeah, this is some... I'm just really learning about this myself. How did you find out about this ESG stuff? Kidneys, brother. Kidneys? You don't remember that joke? No. Holy shit, you're my age. No, what is the joke from? It's an old joke. It's like some moronic kid in school figured it out and then it's like, hey, how come you're not a moron? The moron says, kidneys, kidneys. Oh, what? It wasn't on that? Doesn't quite work. What was that on? A joke? Was that a joke on? That was when I was in third grade. Oh, like a joke joke? Yeah, like two Jews walking to a bar, that kind of a joke? Yeah, only less offensive. Is that offensive? Well, the joke, the Jews joke is they buy it. Two Jews walking to a bar, they buy it. Yeah, boom, shaka, laka. Yeah, that's not... So this ESG stuff is really being utilized to control... Fuck it. Society, society in general. And Twitter has to adhere to the same thing. And they're using it as a method to maximize profits because people will support companies that are woke because it aligns with their own personal values. So the companies espouse these... I wouldn't say profits, I would say shareholder value. Okay. That's a little different than profit. What is the difference from profit and shareholder value? So currently, if you are a CEO and you have a board and everyone has stock and all your C-suite people and your important people all have shares, and the way the mechanism works, all right, we have the Federal Reserve and interest rate is at zero. So big companies can go to any bank, literally, Federal Reserve is a bank too, and say, I need a hundred billion dollars and they're going to give it to me for almost zero percent. Because what we pay on credit card interest or something, that's not what banks pay, they pay almost nothing. So they get that free money and then they buy back their stock. Buying back their stock makes the price rise, everybody who has stock wins. That has been going on for a long time. That's the number one way of getting really rich in a public company. Apple, this was the thing when Trump had his repatriation of the money and also the corporate tax cut. The main thing that was a problem, and I'm not sure how they dealt with it, was, well, you're bringing this money into the country or you're getting a tax break. We don't want you just using it to buy your own shares. Because you buy your own shares, you're only making yourself wealthy off of actually the backs of the American people because we didn't get that tax revenue. That's the system how it's worked and now they're just expanding it into this mythical ESG. It's based on how green you are, net zero aspirations, reports, or wokeness, social justice. It's also because it's connected to the idea of being a better person. It's so easy to support. Gotta love it, bro. Look at the ads. It's one of the rare times where a corporation will get support from the general public for sticking with this. Because we're good people and we all believe we're good people. I love it. I want my LGBTQIAP plus. There's bees? Just two bees? Buy and buy curious. That's in there too? Buy curious? In my version there is. Is H in there yet? Just overall horny? Isn't that pansexual? Are they in there? I find it so insulting that it's called the LGBTQ community. It's not a fucking community. It's just as insulting as the black and brown community. Oh, what fucking zip code do I go to to meet some black and brown community people? It's really ... That to me is offensive. I hate that. But anyway, it's so good to have that group. By the way, the Ls don't like the Gs. The Gs have problem with the Ts. That's a great Chappelle bid actually. The alphabet people. He's spot on with that. Spot on. It's not a community. But anyway, it's being abused just as Black Lives Matter, Inc. Not Black Lives Matter. The feeling is good people. Because we're good people. We don't want racism. We don't want people hurt. We don't want people discriminated against. But we're being used like pawns and saying, oh, well then do this and go here and say yes to this. And then before you know it, you're kind of stuck in the system where you're afraid to say that's not okay. And for me it's as simple as saying, I do not believe in an LGBT community. I believe in people and they do their own thing and they love who they love and do what they want. And that's one thing. It's not a fucking community that you can put together and say, this is what we're doing for them. Right. Right. And I think trans women are the most abused by corporations now. They're using them everywhere in every ad. And just to push and push and push. Well, it's just because it's in vogue, right? So this is something that they latch on to. Invogue or ESG. Yeah, they latch on to. But of course, what does it stand for again? Environmental Social Corporate Goals. A governance, I'm sorry. Governance. Environmental Social Corporate Governance. Catch new episodes of The Joe Rogan Experience for free only on Spotify. Watch back catalog JRE videos on Spotify, including clips. 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