Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and the author of "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life" available in paperback on May 14, 2024. www.gadsaad.com
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