Joe Rogan on the Controversial Cosmo Cover


5 years ago



Gad Saad

9 appearances

Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and the author of "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life."


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And I could link it, by the way, to marketing. So, uh, the dove and so on, if I have wrinkly skin, I'd like to believe that there is no such thing as an universal beauty standard. Yes. And in that sense, dove has been incredibly successful because by peddling false hope, they've actually been able to tap into women's insecurities. And in a sense that's good marketing. Did you see the cover of Cosmopolitan magazine that was widely criticized because they had a morbidly obese woman on who was a, you know, plus size model. Yeah. Yeah. And they were challenging beauty norms. Like this is a person that's eating themselves to death, you fucking assholes. And so your lack of discipline and your desire to shame people who exercise is what you're doing to make them feel bad because you feel bad. You can't put the fucking cookies and cupcakes down as a led you to try to push this ridiculous standard. And one of the things that my point of view was, could you imagine if the cover of men's health had an enormous fat guy with his gut hanging over his belt? And people were saying the new standards of attractiveness for men have been changed by Mike who just drinks beer and eats cake. You'd be like, get the fuck out of here. That's never going to fly. It's not going to fly with men, but it does fly with women. And by the way, they, the fat acceptance movement doesn't just argue that, you know, not being 500 pounds is unattractive because of the patriarchy, they actually argue that the medical evidence suggesting that there's a link between obesity and downstream bad effects is all bullshit. They don't don't, not just that they, they're, they also point to one incredibly flawed study that has been widely disproven that says that there's some sort of vigor or vitality involved in being overweight because they, they get sick less. There's no, no truth to that whatsoever. They only, they only analyze people who were healthy at the time. Like it's, it's, there's, you can go and Google the study and find out the, the criticism of that study, but it's a hundred percent horseshit folks being fat's not good for you. It's really bad for you. When you're as big as that woman on the cover of Cosmopolitan magazine, she's literally morbidly obese. She's fucking dying. She's addicted to food in a horrible way. And to promote that and pretend that somehow or another, this is okay. And it's, we're gonna, we're gonna show new standards of beauty. You go, you giant gelatinous bag of meat and tissue. No, that's a dying person who's addicted to food. She doesn't want to look like that.