Adam Alter is a Professor of Marketing at New York University’s Stern School of Business and the author of two books, Drunk Tank Pink, and Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.
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Adam Alter, Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave
Greg Lukianoff, Jonathan Haidt, The Coddling of the American Mind