Joe Rogan - Is the UFC Worth $4 Billion?

Where do you think MMA is headed when you look at the sport? Do you have a sense? I mean, you've obviously been there from the beginning. Do you have a sense of the direction? I have an idea. You know, what I think is going to happen. Yeah, it's everything has got to evolve or it dies. Right. All right. And when you talk about the evolution, there's evolution for fighters. There's evolution for promoters. There's evolution for fans as far as what they get to watch and how they get to watch it. And all of that has to evolve for the sport to continue to rise and build. When the UFC sold, you know, and this is no disrespect to anyone. Look at the greatest thing that the UFC had was Lorenzo Fertitta. I'm just being honest. Dana was fantastic for the UFC as far as his work effort and the amount of work he put into it and, you know, nonstop just going after deals, trying to make things happen. Right. You know, he was the workhorse for it, but Lorenzo's the brains behind it. You know, he's a wizard. Oh my God. And the loss of him is great. Yeah, I agree. It's already, you've already seen things. Well, it's also the issue is the price. They had to pay $4 billion for something. It's probably worth. Yeah. Yeah. Yeah. I mean, I don't know. I'm not a business person, but, but again, it seems like a lot. How did it, how did it get, you know, how did it get to that point where they exactly, yeah, he's a wizard. He is, you know, and that's, but it is one of those things that you look and you go, all right, things have, they've changed. Yeah. And the, and the way he went about doing things, because look at the one thing Lorenzo was not afraid of was spending money. Right. Now that's how the UFC survived. You know, that here's a guy that gambled and he was $54 million because he had $44 million in the hole. And when he then put 10 million more into the ultimate fighter, exactly. Yeah. You know, that was a, that was a time by and he paid for all the production and it launched the sport. Absolutely. Because yeah, you know, he deserves everything that he got from that. And he deserves that giant payout. No doubt about it. My concern is that the monthly nut is so gigantic that I just I wonder if like some people say there's too many fights. They say there's too many fights, too many televised fights and that this is, you know, this is a part of the problems. It's over saturated. So it's very difficult to sell the pay per views because people are like, no, I'm not going to buy this. We're not going to watch next week on FS one. There's a big card. I'm just going to wait for that. And that's true. You look, you look at it. For a while there, they were almost competing against themselves with pay per views. Yeah. And it was, you had two pay per views in a month and you went and said, I'll buy that one. I'm not going to buy that one. You can't be in business against yourself. And they got rid of that. There's also mistaken. They kind of, especially initially did a lot of sort of Hollywood style promotion. Like when I thought there was a real problem was when Ronda Rousey was making her comeback against Amanda Nunez and they weren't even mentioning Amanda Nunez. I'm like, you guys are out of your fucking mind. Okay. This is, this is the woman that I was saying before. This is the one that's the next home. I was saying Amanda Nunez is more dangerous. She's fucking dangerous, man. Especially see her in this last weekend against Raquel Pennington. Like, holy shit, she's just got better and better.