Joe Rogan asks Dan Peña "How does the UFC make it's money back?"

Train by day, Joe Rogan podcast by night, all day! Just understandable. I mean, they're gonna... they spent 4 billion on the UFC. They're gonna want to run it their way. I get that. It's incredible investment. I don't know how the fuck they're gonna make that money back. You're a smart financial guy. How the hell they make that money back? They won't. Oh, Jesus, Tampania. Why did you do that? It's not likely. No? The way I would do it is I would take it public. Ah, is that how you make money back? I mean, it's a no-brainer. You heard it here first on Joe's show. Take it public. And if they take it public? They can make 50% on their money in a week. I mean, a week after they take it public because the average investor pays up too much. They pay up high multiples. And the difference between a non-liquid investment and a liquid investment, the multiples are normally 50 to 100% higher. You just lost me. Talked in Chinese. Okay. Let's just say they bought it at 20 times earnings. Okay. Okay. Forbidden equated to 20 times earnings. Right. So that means 20 times per annual earnings? Yeah, that's correct. So they take it public and the investment public, the schmucks that buy stocks on the New York Stock Exchange will give you 40 times. They will? Yes. Oh. Why don't they do that then? Well... What's the problem with taking things public? Well, they lose control. It depends on how much of the stock are they going to sell. Right. They're going to sell 10%. They're certainly not going to sell 50.1% because then they lose total control. Right. Then they also have to adhere to the SEC, Security Exchange Commission. There's rules. And they have to have audited statements every 90 days. And if they gave you too much money for expenses and it's down there as a footnote, they're going to come and investigate. Why'd you get broke in that? What'd you do then? Right. Oh, I see. And most people don't want to go public because of that. I went public because I could see that I was going to make a thousand times my money. I mean, not even a hundred thousand times my money. So it was a no-brainer. You made a hundred thousand times your money by going public? Well, actually better than that. Jesus. I grew... Jamie, we need to take this podcast public. Okay. I grew at 67,000% a year. What the fuck does that even mean? How is that impossible? 67. My total growth on my original investment was 55 million percent. Jesus Christ. That's a lot of money to do. And there hasn't been Facebook nor anybody else, anybody even close. But unfortunately for me, because it was 25 years ago, I was at a low base. My base was only half a million or five... Yeah, excuse me, 500 million. And but now I mean... What does that mean by your base? In other words, I grew the company from 800 bucks to 500 million. Right. Okay. So but my base, my initial base was eight... I'll call it a thousand bucks. Okay. Okay. My exit base was 500 million. Okay. $500 million. And of course I had a lot of share holds. It wasn't just me. But now the company grew. If you take 800 bucks and you figure out the... You do a spreadsheet on the growth per year at 67,000 percent. And you do the total growth, that's 55 million percent. 55 million percent. Now, if you were... You're an MMA fan. Yes, I am. And if you were going to give advice to the people that own the UFC, what would you tell them? Oh yeah, Alpha Brain. Alpha Brain. What would you give them? What advice would you say? I'd hire somebody like Goldman Sachs. I'd hire more than one. I'd say Goldman Sachs and JP Morgan or somebody like that. Or Credit Suisse to look at how to make their investment liquid. Liquid. Because now it's frozen like a stiff dick. I mean, it's not going anyplace. So what does that mean? Like how do you make it liquid? Liquid. Okay. Let's just say we're going to take this podcast public. Okay. Let's do it. Let's get crazy. Okay. Let's get crazy. Now, let's just say that right now you make... Let's throw out numbers. A million dollars a year off your podcast. And you have no other shareholders. Okay? Just you. Okay. Now, you want to take it public and you want to take it public on one of the secondary tertiary exchanges. Because this wouldn't be big enough to take the New York Stock Exchange. And do you want to sell shares in your baby for a thousand dollars a share? Okay. How many shares does one have? Well, as many as you want. If you want to. Really? So you can make a hundred million shares at a thousand dollars a share? You couldn't equate that much value. But you could do a thousand shares at a thousand dollars a share. Okay. And so you sell 20% off to the public. So 20% of those shares are... And I mean, you've got millions of people to follow you. I mean, that would be a slam dunk. I mean, it would be a no-brainer. It would be a no-brainer. But then a bunch of people would be telling me who to get as guests. And one knows long as long as you got to keep control. Fuck you. They would try to get that power though. They would. But as long as you held or your group or your consortium or you and your buddies held more than 50%, they could never take control. But it seems like that's where hostile takeovers come from, right? Correct. Yeah. People gather up. Yeah. Oh, you get excited there. Yeah. I'm getting excited myself just thinking about it. Hostile takeovers. That's like the ultimate chess move. Well, we'll meet in the cage. You can put your best guy up. I'll put my best guy up. And then we'll settle it that way. Just like they do in the old days. So instead of the two armies going to war, the best knight from this guy and the best knight from this guy. Right. They duke it out. And then who would you pick to defend your honor? My honor? In the cage. I mean, if the other side had a guy, who would you pick? That's a good question. Are we doing weight classes? No, no. Anything goes. This is a heavyweight named Francis Nganu. I think I might put my money on that guy. Yeah. Terrifying young heavyweight. Okay. Yeah. Okay. Who would they pick? Knocks people dead. Who cares? Let them pick who the fuck they want. Yeah.