J. Prince's Warning to the Notorious B.I.G. Weeks Before His Death

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J. Prince

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J. Prince is the CEO of Rap-A-Lot Records, author of The Art & Science of Respect, and founder of The Loyalty Collection, a limited collection of fine wines.

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It's so funny to me how people just get so caught up in East Coast and West Coast because it really only happened in rap. It never happened with rock and roll. Right. You know, it never happened with sports. I mean, it did a little bit with sports and some teams, but the big thing with rap music was always East Coast versus West Coast until you guys came around. Right. Yeah. I'm like really familiar with that beef. I wrote about it in my book of how me and Puffy, you know, had a meeting and they wanted me to mediate a meeting with him and Shug was concerned, you know, with that was after Tupac and all of these people, you know, had got killed. And it was something that I wanted to do, but I couldn't really get, you know, between it because, you know, things just didn't add up properly. And I don't believe in stepping in between something when I don't have all the information. Yeah. That's got to be extremely difficult, right? You were in the middle of like a legitimate war where two of the all time greats were murdered. Yeah, I was asked to be in the middle of it. And after Tupac was murdered, one of the things I'd done was I heard Puffy and Biggie was in L.A. shooting a video. So I was on my tour bus and I turned it all the way around. I think I was close to Phoenix and I turned it around just to go and have a conversation with Biggie and Puffy to alert them that they were in a place that I didn't feel that they should have been in. And I went there and had a conversation with both of them just to kind of put them on notice that this ain't the place to be right now. That was before Biggie was killed? Yeah. How long before it was? I think a few weeks. I think a few weeks before. You know, sometimes, and I know Puffy meant well and I know Biggie mean well, sometimes a lot of individuals are what I call surface deep where the streets are concerned, which simply means you don't you understand them to a certain depth. You know what I mean? But I understood that that wasn't definitely L.A. That wasn't a good place to be because my ears was to the street. And you know, I just wanted to echo it. It was on my spirit to let them know. And I did. And unfortunately, you know, it didn't save them, but everybody can learn from those mistakes moving forward. Yeah, it's a devastating loss. Both of them. Yeah. I mean, what they left behind, you know, to this day. Yeah. If you got a Mount Rushmore of hip hop, those two dudes are on there. Right. There's no doubt about it. Oh, yeah. Two brilliant guys. Brilliant. There's a video of Biggie on the street that I watch all the time when he was 17 years old. A piece of paper in his hand was lyrics. Yeah. Rapping his ass off. Oh, yeah. 17 years old. Yeah. It's incredible. When you watch the video, you're like, what talent? Yeah. What power that dude had. Catch new episodes of The Joe Rogan Experience for free only on Spotify. Watch back catalog JRE videos on Spotify, including clips, easily, seamlessly switch between video and audio experience. On Spotify, you can listen to the JRE in the background while using other apps and can download episodes to save on data costs all for free. Spotify is absolutely free. You don't have to have a premium account to watch new JRE episodes. You just need to search for the JRE on your Spotify app. Go to Spotify now to get this full episode of The Joe Rogan Experience.