Jelly Roll makes music because it is a way for him to express himself and connect with others. In an interview with Joe Rogan, Jelly Roll shared a story about how he wrote a hundred songs in a year but didn't feel great about any of them. He didn't have conviction about the songs that the label liked for radio singles. However, a turning point came when his daughter asked him to come to a small church. Around the same time, he caught someone smoking pot, which made him realize that he needed to go back to his roots and write music that truly represented him. Jelly Roll said, "I'm gonna get back in my Fox on write me fucking album." He wanted to create music that was authentic to himself and resonated with his audience. Ultimately, Jelly Roll makes music because it is a way for him to stay true to himself and connect with others.

Jelly Roll conveys a message of redemption and personal growth through his music. He shares his own experiences of turning his life around after being arrested for armed robbery and doing time. His music reflects a combination of country and hip hop, with lyrics that tell stories and deliver a powerful message. His voice, raspy and authentic, adds to the rawness of his music. Jelly Roll's lyrics and delivery resonate with people because they speak to the struggles and challenges they face in life. He emphasizes the importance of finding something that you love and pursuing it, as well as the value of personal improvement and growth. His music serves as a reminder to appreciate the good times and not take things for granted, especially when faced with adversity. Overall, Jelly Roll's music provides hope and inspiration to his listeners.