Man, when I talk about Zach Bryan, I don't just talk about his music, it's about the authenticity of the guy. Here's a dude who's literally turning the music industry on its head. He's the second biggest streamed artist in country music for the last two years, and the way he's done it is by just being himself and not giving a fuck.

He's selling out amphitheaters, pulling up in a 12 passenger van with his friends, not even bothering with stage lighting. Just him and his guitar, playing what he feels. It's that raw, Western, Texas sound, the kind that gets you right in the gut. But that's why people love him, and that's why I love talking about him.

And the man's damn polarizing, but in the best kinda way. He's just doing what he loves and doesn't care what anyone else thinks. He's out here changing the game and I think that's worth talking about.